Updates from MSRA Advanced Training Workshop
This year’s Advanced Training workshop was fantastic. It took place at the Heron Court Hotel with around 10 participants. Althea … Read more
Annual ESOMAR 2026 Conference to be hosted in Kenya
This is exciting news for the vibrant social and market research community throughout Africa. Why? 👀🧐 Because ESOMAR, the world’s … Read more
MSRA Market & Social Research Training 2025
As one of the MSRA‘s founding members, the Directors and Senior Management at Infinite Insight are always keen on promoting … Read more
Getting TV Programming Feedback From Kenyans before Launch
Today’s mainstream media landscape is very competitive. You have major global brands from the Western world including a wide array … Read more
Conducting Quantitative Field Work in Somalia
Greetings from Somalia! When we say that “We Know Africa!”, it reflects our deep, on-the-ground experience. Our staff work across … Read more
Conducting Quantitative Field Work in Djibouti
We are always excited to conduct social and market research projects any where in Africa. Continuing with our project that … Read more
Conducting Quantitative Field Work in Somaliland
Recently, our Senior Field Coordinator, Emmanuel Bita, was tasked to oversee a research project in Somaliland. His team on the … Read more
Getting Consumer Insights from Kenyans
This month, we completed a fascinating qualitative research project for a well known global manufacturer that has a stellar reputation … Read more
Getting Beauty & Hair Care Products Feedback from Kenyans
Here’s an interesting research project that came across our desk a few weeks ago. The purpose was to obtain consumer … Read more
Infinite Insight Reports Links
This page includes links to all of our reports in PDF format. 2023: 2022: Note: This website is still under … Read more
2023 Economic Comfort Segments CATI Omnibus Kenya
Background: On a CATI project, sponsored by our partners, D3 Systems, we had the opportunity to insert a few questions … Read more
The Popularity of ChatGTP & X in Kenya
Background In October 2022, Elon Musk bought Twitter. In June 2023, the service was rebranded as X. Drastic changes in … Read more