Mastering Qualitative Recruitment in Field Research
Introduction Qualitative recruitment is an important part of field research because it helps researchers identify and engage participants who can … Read more
Kenya Economic Snapshot (2021–2025)
Kenya continues to show steady growth and resilience across key sectors: 🔹 Population rose to 53.3 million, reflecting a growing … Read more
Data-Led Decisions: From Guesswork to Ground Truth
Data-led decisions use evidence from research analysis in order to guide choices instead of relying on instincts alone. It cuts … Read more
Conducting Social Research in Rwanda
Rwanda is a beautiful country, known for its rolling hills. Its cities and rural family homesteads are well kept and … Read more
Update from ESOMAR 2026 Conference in Nairobi
This message was sent by our MSRA Secretariat: 📌 Africa 2026 was a powerful moment for our industry — and … Read more
Yemi Oniyitan Named a NiMRA Fellow
It is with great pleasure that the Infinite Insight family reports about an amazing accomplishment from one of our original … Read more
Upcoming MSRA Ethics Webinar
This post is a reminder for all Infinite Insight staff as well as our field interviewers who are registered MSRA … Read more
Performing Quantitative Field Work in Uganda
Greetings from Uganda — also known as the “Pearl of Africa”. As one of the top destinations in the East … Read more
Data Analysis & Analytics Training via WhatsApp
This valuable training info was posted to our private group chat by Naftali, our Research Director (Quant). Apparently the course … Read more
Getting ready for new research project
After a busy week of testing our new tablets and smartphones for our upcoming mobile research project, the next step … Read more
Updates from the14th Annual MSRA Conference
It was wonderful to see fellow colleagues in Kenya’s dynamic social and market research landscape at the 14th Annual MSRA … Read more
14th Annual MSRA Conference on AI
As a proud corporate member of the Marketing & Social Research Association (MSRA), our staff always look forward to its … Read more