Mastering Qualitative Recruitment in Field Research
Introduction Qualitative recruitment is an important part of field research because it helps researchers identify and engage participants who can … Read more
Qualitative Research
Conducting Social Research in Rwanda
Rwanda is a beautiful country, known for its rolling hills. Its cities and rural family homesteads are well kept and … Read more
Getting TV Programming Feedback From Kenyans before Launch
Today’s mainstream media landscape is very competitive. You have major global brands from the Western world including a wide array … Read more
Getting Consumer Insights from Kenyans
This month, we completed a fascinating qualitative research project for a well known global manufacturer that has a stellar reputation … Read more
Getting Beauty & Hair Care Products Feedback from Kenyans
Here’s an interesting research project that came across our desk a few weeks ago. The purpose was to obtain consumer … Read more
Conducting Social Research on Reproductive Planning
Recently, our company was tasked with a very important research project to gather opinions and perceptions in the area of … Read more