Africa Doesn’t do Desktop: Why Mobile-First Data Collection is the Only Way to Capture the Continent
Introduction At Infinite Insight, we always make sure that our mobile devices adhere to the … Read more
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Zero Margin for Error: Why We Run Our Global Focus Groups on Linux Mint
Open Source software runs the world Take a peek inside our Nairobi boardroom (as seen … Read more
Behind the Numbers: The Anatomy of a Flawless Quantitative Survey in Africa
Today, we’re gonna discuss a crucial element that is of vital importance throughout our operations … Read more
The OS Shake-Up: Why Market Research Must Look Beyond Android & Windows in 2026
Introduction As a dynamic social and market research company that operates in the very competitive … Read more
Beyond the Checkbox: Why Focus Groups Unlock the Real African Consumer Story
We can all agree that a well-designed quantitative survey is a beautiful thing. It gives … Read more
Africa Isn’t a Country
Why “Ground Truth” is the Missing Link in Multi-Market Research When global brands and development … Read more
From Ideas to Decisions: Taking the Guesswork Out of African Markets
Are you tired of making the wrong marketing decisions? In the dynamic, diverse and competitive … Read more
The Somaliland/Somalia Experience
Running projects in Somaliland/Somalia is considered a high risk venture. This is due to many … Read more
Better Questions, Better Research Outcomes
The quality of market research is often determined before data is even collected.It starts with … Read more