- The General Data Protection Regulation (GDPR) came into effect across the European
Union in May 2018
- Lacking data protection / data privacy legislation of their own, most African countries
have decided to adopt and already implement GDPR - or to do so in the near future
- In Kenya, the regulation has already been gazetted as of May 30th, 2018 (Kenya Gazette
Supplement No. 66; Senate Bills)
- Hence, across all of our areas of operation, Infinite Insight has opted for full
compliance, regardless of whether legislation has been passed already or not:
- All respondents will be asked to sign Informed Consent Forms, which allow for the
contact details of their outlets to be entered into a data base to facilitate future
marketing activities
- Should data be made available to Third Parties (i.e. Parties other than the main
commissioning client), a second consent form will be obtained
- So, procuring informed consent form will meet the major criteria of implementing
GDPR::
- Opting in and consenting to sharing data does not diminish respondents’ right to
revoke at any point, if data have been stored inappropriately (not anonymous) by
an agency:
