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RDD CATI Pilot Study

- Report (June 2020)

In cooperation with D3 Systems and GDCC, we carried out an RDD CATI Pilot Study in Kenya; the questions on Covid-19 were also run in an Online Pilot in Nigeria; the merits and demerits of both methods are discussed.

ESOMAR Industry Report, 2012 - Africa Highlights

The Marketing and Social Research Association is Kenya’s professional body for market and social researchers. The annual MSRA conference was held on 20 June 2013 in Nairobi.

Margit Cleveland, managing director of Infinite Insight and ESOMAR representative for Kenya, presented Africa Highlights from the 2012 ESOMAR Industry Report.

Shopping Habits in Kenya - Report

In 2011 / 12. Infinite Insight carried out research into shopping habits in Kenya. The research approach comprised

• qualitative research (FGDs and Ethnographic) as well as a
• quantitative survey (General population, 18+; nationally representative; urban & rural locations; random selection of respondents).

4th November, 2022:

Aga Khan University and Deutsche Welle Akademie launched the report on "The State of Innovation and Media Viability in East Africa: From In-depth Media House Surveys". Infinite Insight director Althea McCourt and Research Director (quantitative) Naftali Waburi attended the launch. Infinite Insight is proud to have been part of this project.

Data Privacy: As of 19th October 2022, Infinite Insight is registered as Data Controller and Data Processor with the Office of the Data Protection Commissioner in Kenya.

View our Data Privacy Statement here.

Infinite Insight is launching quantitative and qualitative syndicated studies

July 2022

Research & Omnibus in DRC

June 2022

Our Covid-19 Mitigation Protocols

July 2020

Infinite Insight and Consumer Ideas launch their CATI panels

April 2020

Infinite Insight Newsletter: #3 (June 2017):

 We relocated to Mirage Tower

 MSRA Code of Ethics

 Poll on Trump in Kenya

21 July 2016:

India After Market Auto Show

Infinite Insight, in collaboration with Frost & Sullivan organised the Buyers-Sellers Meeting on behalf of the Automotive Components Manufacturers Association (ACMA), which took place on July 21st, 2016, at Jacaranda Hotel, Nairobi.

View the Photo Album on Facebook

14 September 2015:

Having joined WIN / Gallup International Association in 2011, the directors of Infinite Insight have taken the decision to leave the association. As of 14 September 2015, Infinite Insight is no longer a member of WIN / GIA.

Infinite Insight remains a corporate member of ESOMAR, MSRA and PAMRO.

Infinite Insight Newsletter: #2 (November 2014) - Focus on Nigeria

Infinite Insight Newsletter: #1 (August 2014) - Focus on Kenya

The Impact of the Westgate Attack

During the annual MSRA conference on June 26, 2014, , Margit Cleveland, Managing Director of Infinite Insight, presented findings from a training survey carried out within the framework of an interviewer accreditation programme, sponsored by MSRA, GFK Verein and DEG/KFW. The interviewer training workshops were organised by our sister company, Evolution Africa. .

The Impact of Climate Change

- Report (September 2019)

Infinite Insight and Consumer Ideas carried out a self-financed project on the impact of climate change in Kenya and Nigeria. The project entailed nationally representative population surveys as well as expert interviews.

Fieldwork was carried out in August and September 2019.

Multi-County Online Poll

- Report (June 2020)

Infinite Insight and Consumer Ideas carried out a pilot online study in Kenya, Tanzania, Uganda, Zambia, Nigeria, Ghana, and Liberia. Our colleagues from Ask Afrika contributed data from South Africa.

Fieldwork was carried out in between 29/5 to 6/6/2020.

10 Years of Polls

- Video (June 2020)

To mark our 10th Anniversary, Infinite Insight and Consumer Ideas have prepared a Video, showcasing our pro bono polling activities over the past 10 years.

Remote Qualitative Research

- Video (July 2020)

The video features an FGD on Zoom, and Dyad and Online Bulletin Board on WhatsApp. We also explored the potential for remote Ethnographics

Impact of Covid-19 on Women-Owned Businesses

- Report (July 2020

The report covers the impact of Covid-19 on the lives of businesswomen in Kenya: their reactions, coping strategies, and outlook for their businesses.

RDD CATI Pilot Study 2

- Report (July 2020)

The report compares results from Waves 1 and 2 (June 2020 / July 2020) in Kenya; topics were perceptions and reactions to the Covid-19 pandemic

Panel-Based CATI Pilot

- Report (August 2020)

Using our CATI Panel, we conducted nationally representative telephonic polls in Kenya and Nigeria. The report highlights the flexibility of options presented by our Panel.

African Spring? Perceptions of Democracy in African Countries

- Report (November 2020)

Infinite Insight, Consumer Ideas, and Ask Afrika conducted an online poll on the state of democracy in South Africa, Kenya, Uganda, Tanzania, Nigeria, and Ghana.

Making Ends Meet - Household Incomes, Expenses, and Filling the Gaps

- Report (August 2022)

Infinite Insight appended some questions to a national CATI survey.The report looks at economic comfort among Kenyan Households, incomes, and loan-taking.

African Fabric Designs

- Report (November 2022)

In our nationally representative CATI Taxi in Kenya (1,000 sample), Unda Meta, an online platform for Kenyan fabric designers, inserted several questions. This topline report is published with permission of Unda Meta.

Vaccine Hesitancy in Kenya- Report (December 2022)

In our nationally representative CATI Taxi in Kenya (1,000 sample), we focused on awareness of infectious diseases, vaccination status, and general attitude toward vaccination.

Update on Financial Comfort Segments - Kenya

- Report (January 2023)

In this report, we highlight changes in household incomes and loan-taking, which occurred in Kenya between August and November 2022. Also, first (tentative) results are given for South Africa.

We plan to continue tracking on a quarterly basis and to add more countries as well.

Popularity of Chat GPT and X / Twitter - Kenya

- Report (December 2023)

In November of 2023, we ran the second wave of the CATI Taxi (omnibus with 1,000 respondents) in Kenya.

This sample report contains an update on Financial Comfort Segments; in addition, we added a few questions on Chat GPT and X / Twitter usage.

Update on Financial Comfort Segments - Kenya

- Release (December 2023)

This release covers trends in Financial Comfort Segments from August 2022 to November 2023. We also look at the proportion of household requiring loans to make up for shortfalls..